This survey was conducted online by Directions Research, independently recognized as one of the nation's leading business decision insight firms.
The survey was fielded from June 7 to June 16, 2023, among a nationally representative sample of 2,015 U.S. adults 18 years of age and older. Respondents were targeted to Americans Ages 50+, who are financial decision-makers, that have $100K+ in financial products/savings.
About Directions Research
Directions Research, founded in 1988, is a privately held firm
based in Cincinnati, Ohio, with regional offices around the
country, conducting work globally. It combines a highly
experienced staff with a unique mix of innovative and proven
approaches to answer pressing business issues. Directions is a
member of the Insights Association and is committed to quality
through the use of trusted sample partners and standard quality
Directions Research's authorization is required for any
publication of the research findings or their implications.
Directions Research has exercised its best efforts in the
preparation of this information. In any event, Directions Research
assumes no responsibility for any use which is made of this
information or any decisions based upon it.
"F&G" is the marketing name for Fidelity & Guaranty Life Insurance Company issuing insurance in the United States outside of New York. Life insurance and annuities issued by Fidelity & Guaranty Life Insurance Company, Des Moines, IA.